Your Secret Weapon: AI That Has Your Back

While door-knocking in a neighborhood where he had a listing, Boca Raton-based Shane Aronson met a homeowner who wasn’t ready to sell his house. The prospect invited him to check in six months later. Aronson, a real estate professional with SERHANT., knew he wouldn’t remember to do that—and, in fact, he did forget. But that didn’t matter. Six months later, his AI-technology platform automatically sent him a reminder to follow up.

Shane Aronson

Aronson’s tech stack has his back, and so can yours. Take inspiration from these ideas and tips for leveraging tools and systems to maximize your time and production.

So many tasks, like inputting prospect data, are time hogs. “As Realtors®, we run from meeting to meeting and then need to go through 100 messages and enter in follow-ups,” says Aronson. He estimates he used to spend one to two hours nightly typing information into his CRM, Rechat.

Fortunately, his brokerage developed an AI-powered tool to expedite such processes, and Aronson was on the pilot team that tested it out.

S.MPLE, which SERHANT. calls the “ultimate productivity cheat code,” is now available to all of its agents. The platform streamlines workflows and automates administrative tasks, like scheduling follow-ups and creating content.

• Enter data right away. “Once I finish a conversation [with a prospect], I go into S.MPLE and tell it what happened and mark off tasks or add a task and set the next follow-up,” Aronson says.

• Make follow-up automatic. “Each morning, my CRM sends me a reminder with what I need to do that day. I don’t have to remember to do anything.”

• Manage your time. “Now I can spend my time talking with clients rather than at a desk inputting data.”

“S.MPLE replaced the need for me to go into my CRM daily,” says Aronson. “Now, I’m 10-fold better at follow-ups. Pairing a CRM with a new piece of tech has helped make me successful.”