Hiring the Right Real Estate Photographer
Professional photos can help listings sell faster and stand out. Choosing the right photographer early can strengthen marketing and buyer interest.
NEW YORK — Showcasing a property in the best possible light is crucial to driving more buyer interest, and studies show that listings with professional photos sell 32% faster than those without.
Agents who utilize the services of a professional photograph see a great return on investment, including faster sales and brand enhancement. Some good professional snaps can make your listings stand out from the competition.
To hire a photographer, start by researching local listings and asking for referrals from fellow agents. Interview potential photographers to understand their experience, services offered and pricing. Consider factors like responsiveness, quality of work and additional services like virtual tours or drone shots.
Professional photos typically cost between $150 and $300, with extra services like virtual tours and drone photos adding to the cost. Although it's an upfront expense, it's a valuable investment that can significantly increase the property's sale price and attract more buyers.
Always hire a photographer as soon as you secure a listing and ensure they are available well before your marketing timeline. Quality photos not only enhance the property but also build your reputation as a professional agent.
Source: HousingWire (03/24/25) Harwood, Ashley
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