Tips for Selling During the Holidays

NEW YORK – The holiday season is a special time of year, filled with family gatherings, festive traditions and a little extra warmth in the community. But for homeowners planning to sell, the holidays can also raise concerns. Will there be enough buyers looking? Should decorations be scaled back? How do you balance showings with celebrations?

The good news is that the holiday season can actually be a strategic time to sell. Buyers who are looking this time of year tend to be serious and motivated. With the right preparation, sellers can create a welcoming and memorable atmosphere that helps their home stand out. Here are some helpful tips to make the most of listing your home during the holidays.

1. Keep decorations simple and tasteful

Holiday décor can add charm, but too much can distract buyers or make spaces feel cluttered. Keep decorations subtle and neutral. Think warm white lights, a fresh wreath or a simple centerpiece. Choose pieces that enhance your home's natural features rather than overwhelm them. If a Christmas tree is part of your tradition, opt for one that fits the space without making the room feel smaller.

2. Highlight warmth and comfort

Buyers appreciate a home that feels inviting during cooler months. A few cozy touches can create a welcoming atmosphere:

• Soft throw blankets
• A lightly scented candle or simmer pot (vanilla, pine, or cinnamon work well)
• Warm interior lighting instead of harsh overhead lights

These touches help buyers feel the comfort of the home, not just see it.

3. Keep the exterior clean and well-lit

With shorter days, outdoor lighting becomes especially important. Ensure your walkway, porch and entry are well-lit and safe. Remove leaves, debris and any cords or décor that could be a tripping hazard. A simple seasonal wreath and tidy front porch go a long way in creating strong curb appeal.

4. Be mindful of scheduling showings

The holidays are full of events, travel and gatherings. Work with your agent to set realistic showing windows that minimize disruption. You don't have to open your home at all hours — serious buyers will schedule. Consider offering virtual tours, 3D walkthroughs or video showings to reduce foot traffic when needed.

5. Price strategically and stay market-aware

Inventory can be lower during the holidays, which can benefit sellers. However, buyers are still watching the market closely. Pricing correctly from the start ensures you remain competitive and attract active buyers. Your real estate agent can provide a local pricing analysis to guide your decision.

6. Lean into the emotional side of home

The holidays are about creating memories. A warm, inviting home can spark that emotional connection buyers are looking for. When a buyer can imagine their own holiday traditions in the space, the home becomes more than property — it becomes possibility.

Selling during the holidays may feel different, but with thoughtful preparation and the right guidance, it can be a successful and rewarding experience. A cozy, well-presented home stands out — and motivated buyers are ready to see it.

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