News Archive

Perfect marketing tools don’t exist, but more than 55% of all potential buyers who start with a Google search end up watching a YouTube video.

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Broadband in Fla.’s semi-rural areas could jumpstart home sales, notably for work-from-home buyers seeking affordability. To date, 64 areas are slated to be connected.

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Testimonials and reviews strengthen your creditability. Start by making it very, very easy for customers to provide a review, perhaps right after closing.

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As millennials settle down and have children, they purchase homes that can accommodate growth. In S. Fla, millennials spend about 2.4% more than the average buyer.

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Many homeowners would like to sell – to upsize or downsize – and their choice to postpone it often boils down to “it just doesn’t feel like the right time.”

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Citizens – the Fla.-owned insurer of last resort – says policyholders don’t need to worry about passing deadlines if the vendor overseeing claims causes communication delays.

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Report: Surging rents once convinced investors to overpay for apartment buildings, but as rent increases eased and interest rates rose, values dropped 21% year-to-year.

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Realtor income can fluctuate regardless of the market. Managing properties can offset that rich-poor cycle, and even net an agent valuable leads for future home sales.

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When the pandemic hit, vacation sales soared until mortgage rates rose and fewer owners listed their homes. The result: Second-home mortgage-rate locks are down 52%.

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RE usually sees cycles between buyer’s and seller’s markets, but this time it’s a bit different. Supply vs. demand hasn’t changed because both sides pulled back.

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