Updated online profiles, specific customer reviews and original local content may help real estate agents become more visible in AI-powered searches.
The 30-year mortgage rate held steady at 7.40%, ending seven straight weeks of increases. The 15-year rate dipped to 6.71%, Freddie Mac said.
A new survey found 77% of recent buyers exceeded their initial budgets, while some accepted fewer bedrooms, smaller yards or different locations.
A new study found many real estate inquiries go unanswered or take too long to reach an agent, highlighting gaps in lead response and follow-up.
A new appraisal reporting format is rolling out. These five questions can help agents prepare for lender changes, customer conversations and transactions.
Hispanic households are driving U.S. homeownership growth, creating opportunities for agents who understand their communication needs, communities and homebuying questions.
Nearly 9% of purchase borrowers chose an ARM in mid-September as higher fixed rates pushed more buyers toward lower initial payments.
Realtor.com research finds that credit scores, down payments and lender choice can influence the mortgage rate a buyer receives, even when average rates are high.
A Neighbors Bank survey found 71% of Americans would consider buying a home with someone other than a spouse to make homeownership more affordable.
Buyers are using AI to compare homes, review reports and test affordability, but agents still play a key role in verifying information and providing local context.
