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Tired of Writing Listing Descriptions? Software Does It for You

A natural language processing program will describe listings for you. It only needs to scan photos to write things like, “The home has four ceiling fans.”

NEW YORK – Studeo, an interactive presentation company, introduced natural language processing (NLP) to its property storybook builder. It uses NLP to analyze the contents of an agent’s listing photos and produces narrative descriptions for each page of a presentation.

To create a final presentation product, the company integrates text between pictures and Studeo’s cinemagraphs, or motion photos. Short paragraphs next to images may mention things like wood floors, open space and appliances. The technology can even recognize ceiling fans and bedrooms over great rooms.

However, the software is not yet widely available. Studeo says it will soon start low-scale private beta testing.

The NLP program isn’t limited to listing descriptions. Studeo also creates fast marketing materials according to brand and agent profiles, and it’s added a new feature called “The Bookshelf.” The online compendium lets brokers, teams and agents categorize listing storybooks on a designated landing page. As a result, clients can see what’s been sold and how their agent will market their home.

They’ve also enhanced mobile viewing by having storybooks function like stand-alone websites.

Beyond real estate copy, the company also says it has other applications, such as voice analysis, stock performance predicting and software testing.

“To make the online real estate world more human, we actually end up having to use machines to tell us stories,” says Nir Betan, chief strategy officer at Studeo.

Source: Inman (10/25/21) Rowe, Craig C.

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