Building a Smarter Social Media Calendar
Agents can plan their social media content with a calendar to stay consistent. Be sure to set clear goals and choose engaging formats.
NEW YORK — Creating a social media content calendar can help real estate professionals stay consistent and intentional with their online presence.
First, professionals need to define clear objectives and determine the ‘why’ behind your content – whether it's generating leads, raising a professional profile or building recognition in the community. These goals can help shape the firm's strategy.
Outlining the types of posts to share, such as educational content, promotional updates or behind-the-scenes insights, helps keep an audience engaged while maintaining variety.
Agents should also consider their format choices, including short videos, longer captions or quick visuals, to align with their objectives.
Finally, narrow efforts to one or two platforms where an audience is most active. This can make planning more manageable, reduce fatigue and improve results. The content can also be repurposed for secondary channels.
Source: RISMedia (08/19/25) Garza, Clarissa
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