Using Virtual Assistants to Close More Deals
A growing number of agents are using virtual assistants for marketing, scheduling, client communication and transaction coordination.
NEW YORK – Real estate agents are increasingly turning to virtual assistants to streamline operations and focus on closing transactions. These remote professionals support lead generation by gathering property data, pre-qualifying prospects, following up with potential buyers and scheduling appointments.
They also help maintain a consistent marketing presence, managing social media accounts, creating promotional materials and running online advertisements to attract clients. In many cases, virtual assistants oversee email and customer relationship management (CRM) to ensure timely responses and accurate recordkeeping, reducing the risk of missed opportunities.
Virtual assistants can also coordinate transactions, including handling communication with title companies, inspectors and lenders. Some specialize in maintaining long-term client relationships through personalized outreach, newsletters and follow-up campaigns aimed at generating repeat business.
Working across time zones, virtual assistants may update listings, process showing feedback and conduct market research outside of standard work hours. They can also assist with personal administrative needs, such as arranging travel or purchasing customer gifts.
Industry data indicates that agents using virtual assistants for lead generation and administrative support report higher qualified lead volume and improved client engagement, making the model increasingly attractive for both solo practitioners and large brokerages.
Source: Journal (08/07/2025) Coplin, Michael
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