American Ranch House Makes a Comeback
Ranch homes are rising in popularity, up 44.7% in six years, as buyers seek single-level layouts, modern updates and enduring resale value.
NEW YORK — Once dismissed as uninspired "boxes made of ticky-tacky," the post-World War II ranch home is seeing renewed demand as buyers rediscover its comfort, simplicity and accessibility.
Ranch-style houses have appreciated 44.7% over the past six years, outpacing every other home type and now representing more than a third of all listings, experts said.
"Twenty years ago, people would say, 'Anything but a ranch or a split-level,'" said Jennifer Knoll, a Compass executive. "I don't see that anymore."
Buyers include both first-time homeowners and downsizers seeking single-level living and open layouts suited for modern life. Architects and designers are reimagining these homes with minimalist exteriors, solar-ready roofs and energy-efficient updates that preserve their mid-century character.
"The trick is to keep it in line with modern living without taking away from the simplicity of a ranch," said designer Amr Samaha.
Historic-preservation specialists also note growing recognition of the style's architectural value, with some neighborhoods earning spots on historic registers. With modest footprints, practical layouts, and strong resale value, the American ranch house is proving that classic design never really goes out of style, experts said.
Source: Wall Street Journal (10/03/25) van der Meer, Antonia
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