New-Gen Leaders Redefining Real Estate Market
Younger real estate leaders are embracing social media, lifestyle design and sustainability to meet evolving buyer expectations and modernize the industry.
NEW YORK -- A new generation of real estate leaders are transforming the industry with digital-first marketing, lifestyle-driven design and a commitment to sustainability.
Social media has replaced billboards as the primary tool for building brands and connecting with clients, allowing professionals to share updates in real time and gain feedback that shapes projects. Developers note that the pandemic accelerated this shift, with social media tools like Instagram Reels and virtual tours driving major sales, even among investors purchasing multimillion-dollar properties remotely.
The definition of luxury has also evolved, with buyers expecting thoughtful, personalized design and environmentally responsible construction. Meanwhile, younger clients increasingly prioritize lifestyle, rejecting properties that lack amenities like wellness and sports facilities.
Real estate and development firms still stress the importance of aligning floor plans and pricing with market demand and fostering healthier sales cultures.
It's clear that a more transparent, purpose-driven approach that reflects both changing buyer expectations and the values of those leading the industry forward is essential in today's real estate market.
Source: Realty Plus Magazine (09/24/25)
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