Standing Out on Social Media
Agents succeed on social media by building a consistent content lane. Focused topics, recurring formats and a clear perspective build trust and customer confidence.
NEW YORK — A scattered social feed with random posts may grab quick attention, but it rarely builds recognition or trust. Agents who consistently generate leads on social media usually succeed because they build a clear content lane.
That lane is built on consistency, with defined topics, recurring formats and a perspective that makes an agent stand out. The starting point is the audience.
First-time buyers often need financial guidance. Relocation customers look for neighborhood and school details, while luxury sellers expect expertise and positioning. A content plan should bring those customer needs together with an agent's strengths.
Setting three to five pillars, such as market education, community highlights and customer stories, creates structure and direction. Recurring formats like a weekly market video or a monthly behind-the-scenes post add predictability and encourage engagement.
Platforms may shift, but a steady perspective is what creates staying power. Over time, this approach makes planning easier, builds authority and helps clients feel confident about what an agent offers.
Source: Inman (09/09/25) Stalker, Alyssa
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