Tips to Attract Home Sellers After Fed Rate Cuts
Even after a Fed rate cut, many sellers hesitate to list. Agents can focus on equity gains, lifestyle goals and creative financing to help them move forward.
NEW YORK — After the most recent Federal Reserve rate cut, real estate professionals have a window of opportunity to reach sellers who’ve been waiting on the sidelines.
Many homeowners have hesitated to sell because they locked in historically low mortgage rates in early 2021 and don’t want to trade them for higher ones. Some sellers are waiting for lower rates to boost demand and increase chances of getting above-asking offers – especially since roughly 43% had to reduce prices in late 2024 and early 2025, according to Clever Offers.
Even after the Fed’s quarter-point rate cut in September, mortgage rates move independently with the bond market and fluctuate daily. Combined with lingering inflation near 3%, slow job growth and political uncertainty, many sellers remain hesitant to jump back in despite signs of easing conditions.
Experts say agents can encourage buyers by focusing on equity gains, lifestyle goals and realistic expectations rather than waiting for the perfect market moment.
Also, encouraging seller flexibility through rent-back agreements, partnerships with lenders and education on creative financing can also help them feel more confident. With fewer listings still giving sellers leverage, those who act now may find motivated buyers. Clear communication and honest guidance remain the most effective ways to help sellers make informed decisions in a shifting market.
Source: HousingWire (10/17/25) Velt, Tracey
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