Amplifying Your Brand With Podcasting
Podcasting can help real estate pros broaden their brand. Clear audiences, consistent formats and strong promotion drive growth and exposure.
NEW YORK – With more than 4.5 million active shows and 158 million U.S. listeners, it’s clear that podcasting can be a powerful branding channel. Real estate professionals who leverage this storytelling tool have an opportunity to expand their market reach and customer base.
Audience clarity is central to success. Agent who are starting out in podcasting need to determine whether their content will focus on first-time buyers, downsizing empty nesters or families focused on schools and community amenities.
Format and cadence matter as well, with most episodes falling between 20 and 40 minutes. Consistent publishing retains listeners, which means podcasters will want to find the right frequency for their workload.
Strong promotion is another key factor; visibility grows when episodes are shared across existing marketing channels, partner networks, events and customer touchpoints. As the audience builds, repurposing evergreen topics and engaging past clients or referral sources can extend reach.
Taken together, these trends indicate that podcasting can strengthen brand presence and is worth considering as part of 2026 marketing plans.
Source: Inman (11/18/25) Ross Cohen, Stacey
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