5 Instagram Moves That Expand Your Reach

NEW YORK — Social media has become essential for real estate agents, with Instagram emerging as a key driver of visibility and business growth. As the platform evolves toward 2026, new guidance from Instagram head Adam Mosseri sheds light on what the algorithm now favors and where agents should focus.

• A strong opening hook has become essential since most viewers decide within seconds whether to keep watching.
• Adding captions to every Reel also matters because many users scroll with the sound off. Instagram’s native captioning tool helps content surface more consistently.
• Location tags and collaborator posts continue to widen reach by placing real estate content in local searches and on partner feeds.
• Instagram is also giving a boost to Reels that use trending audio with moderate activity, which can help listing tours, local highlights and short educational posts reach more people.
• The new Trials feature gives agents room to test ideas with non-followers before posting to their main profile, making it easier to see what resonates.

When agents apply these updates to their listing tours, neighborhood spotlights, and market content, posts tend to travel farther and reach people earlier in their buying or selling process.

Source: Inman (11/30/25) Burgess, Jimmy

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