AI Solutions That Reshape Agent Workflows

NEW YORK – With artificial intelligence, the real estate sector can automate time-consuming tasks and operate more efficiently by using tools that analyze data, stage listings, generate leads and help manage ongoing relationships. While many come with monthly or annual costs, they could be beneficial to the right users.

• Lead generation tools that include Top Producer's Smart Targeting and Offrs + RAIA AI use AI to predict likely qualify leads, sellers and automate follow-ups, helping agents focus on high-potential customers.
• Home staging platforms like Virtual Staging AI and Reimaginehome offer realistic, AI-powered virtual staging that presents properties in an attractive way without spending a lot on photo shoots. The platforms offer flexible designs and quick turnarounds to improve marketing efforts.
• Customer-relationship management systems such as Lofty's AI Sales Assistant and Real Geeks integrate AI to automate track customer behavior, lead nurturing and enhance CRM workflows that improves overall customer engagement.
• Chatbots and customer interaction solutions can engage customers in real time, schedule viewings and answer questions, which reduces the need for manual responses and improves lead conversion.

Agents can also use AI programs to make data-driven decisions using tools that include as HouseCanary and CoreLogic that offer precise property valuations and market insights. In the commercial sector, tools like Reonomy and AirDNA offer market analysis, ownership details, property histories and short-term rental market trends.

AI-based productivity resources, such as Sidekick, can help draft emails, streamline daily tasks, manage calendars and improve overall productivity. These tools make it easier for agents to automate routine tasks and free up time for decision making and strategic tasks, such as more personalized and efficient services.

Source: HousingWire (03/07/25) Fridhi, Amy

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