How Teams Are Setting Up 2026 Success
Real estate teams are refining goals, investing in skills and technology, strengthening digital visibility and diversifying lead generation to stay competitive.
NEW YORK – Real estate teams are setting the stage for 2026 with a focus on planning, people and practical tools.
Many leaders are setting sharper goals to guide revenue, customer experience and overall performance. Team development is also becoming a priority as more groups invest in training, coaching and stronger sales skills.
Technology is playing a bigger role as well. Customer relationship management platforms, automation and data tools are helping teams work faster and respond more effectively to buyers and sellers.
Maintaining a strong online presence remains essential. Updated websites, active social media profiles and video or virtual tour content to help agents reach new audiences.
Customer relationships are another area getting attention through more consistent follow up, community engagement and personalized service. Leaders are also watching market conditions closely so they can adjust to interest rate changes or shifts in local demand.
Many are refining their lead generation efforts by combining social media outreach, email campaigns, networking and partnerships to build a steady pipeline for the year ahead.
Source: RISMedia (12/01/25) Domecq, Tyler
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