Jacksonville Lands on NAR’s 2026 Hot-Spot List
NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages.
WASHINGTON – The National Association of Realtors® unveiled the top 10 homebuying hot spots for 2026 in a new report, Housing Hot Spots for 2026: The Markets Poised for New Buyer Opportunities. The 10 markets were selected based on economic, demographic and housing factors.
NAR Chief Economist Lawrence Yun revealed the homebuying hot spots and provided a 2026 real estate and economic forecast during NAR's seventh annual Real Estate Forecast Summit: The Year Ahead.
The 10 Top Housing Hot Spots for 2026 (in alphabetical order)
- Charleston, South Carolina
- Charlotte, North Carolina–South Carolina
- Columbus, Ohio
- Indianapolis, Indiana
- Jacksonville, Florida
- Minneapolis–St. Paul, Minnesota–Wisconsin
- Raleigh, North Carolina
- Richmond, Virginia
- Salt Lake City, Utah
- Spokane, Washington
The top 10 housing hot spots consist of markets that outperform the average market in the U.S. on at least five of 10 economic, demographic, and housing indicators, have populations above 250,000, and demonstrate meaningful 2026 opportunities for homebuyers and agents who are REALTORS®.
"Lower mortgage rates and larger inventory will attract buyers back to the market in 2026," said NAR Chief Economist Lawrence Yun. "The top 10 housing hot spots for 2026 have a combination of strong demand potential, projected improvements in affordability, and, most critically, a housing stock that matches the budgets of the buyers who are returning to the market."
National outlook for 2026
- Existing-home sales are forecast to increase by 14%
- Home prices are expected to rise by about 4%
- Mortgage rates are projected to decline toward 6%
- Job growth is expected to remain moderate with roughly 1.3 million new jobs
"After three years of flat home sales, a solid double-digit percentage increase is expected in 2026," Yun said. "In 2026, we expect higher inventory, modest improvements in affordability, and more accommodating monetary policy from the Federal Reserve will help more Americans buy their next home."
Methodology
NAR identified the 2026 housing hot spots by analyzing how each area performs relative to the national level across the following 10 key economic, demographic and housing factors:
- Share of millennial households
- Household income growth
- Job growth
- Impact of lower mortgage rates
- Domestic migration as a share of population
- Share of sales with price cuts
- Listings-to-income alignment score (and YOY change)
- Mortgage payment vs. rent ratio
- Single-family permits growth
- Mortgage originations growth
© 2025 National Association of Realtors® (NAR)