Sure-Fire Method to Find, Recruit — and Keep — the Best Agents
The key to effective real estate agent recruiting is to have a consistent message and continually get it out to your target audience. Here's exactly how to do it!
Hollie Billero Buldo says agent retention is about building genuine, supportive relationships—not just offering good commissions or training. By creating a family-oriented culture, celebrating milestones, staying accessible, and hiring team-oriented agents, brokers can foster loyalty and long-term success.
From adapting outdated systems to investing in coaching, onboarding and communication, find out what brokers must do now to help agents succeed in a noisy, fast-changing market.
Recorded LIVE at the 2025 Florida Realtors® Convention & Trade Expo, Christina Pappas, President of Illustrated Properties and 2025 NAR Region 5 Vice President, shares her vision for the future of real estate brokerage —from AI-driven tools and transparency to recruiting, retention, and long-term wealth building.