Google's move toward AI-generated search answers means Realtors must ensure their profiles, websites and content clearly communicate their expertise to be surfaced in results.
Three in four Americans planning to buy a home within five years say they would overlook red flags in a property – a finding that underscores the role Realtors play in guiding customers through high-stakes decisions.
Rising values may leave some longtime owners with taxable gains, making early conversations about timing, records and next steps more important.
Florida’s condo-townhome market posted stronger year-over-year sales activity in May, with closed sales up 6.6% and new pending sales up 9%, according to Florida Realtors data. Chief Economist Dr. Brad O’Connor said the pending-sales gain means the category’s nine-month streak of higher closed sales is likely to continue into June.
The Florida Realtors Education Foundation Inc. awarded $1,000 scholarships to Florida students pursuing higher education in the 2026-2027 school year. Since the program began, it has awarded more than $3.2 million to help 2,426 students.
New pending sales rose year over year in May, according to Florida Realtors data. Single-family pending sales increased 4.8%, while condo-townhouse pending sales rose 9%, offering an early signal of summer buyer activity as mortgage rates continue to shape the market outlook.
Florida home sales rose again in May, continuing a nine-month streak of year-over-year gains. The data gives Realtors a useful way to talk with buyers and sellers about timing, pricing and how local conditions are shaping activity.
NAR and NAHB are urging federal officials to keep disaster response and flood insurance programs strong while making aid faster and easier to use. The groups support quicker mitigation funding and NFIP modernization but warned that some proposed FEMA changes could limit recovery help for homeowners after major storms.
Gen X buyers are leading demand for multi-generational homes as adult children move back and aging parents need care. Realtors who understand flexible layouts, zoning and family dynamics can better serve this growing buyer group.
Large companies are linking search, financing and closing into closed ecosystems to capture buyer leads early, a shift industry observers say makes local Realtor relationships and early customer outreach more critical.
