A John Burns Research and Consulting survey found about half view “dream home” as overused, suggesting agents should emphasize quality and how homes fit buyers’ lives.
Florida housing inventory fell by double digits in August, helping support prices even as sales slowed, Florida Realtors Chief Economist Dr. Brad O’Connor said.
About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.
AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.
Florida median home prices rose in August despite slower sales, with tightening inventory helping support them, Florida Realtors Chief Economist Dr. Brad O’Connor said.
Florida home sales dipped slightly in August, but tightening inventory and rising prices point to a leveling market, Florida Realtors Chief Economist Dr. Brad O’Connor said.
The Federal Reserve raised its benchmark rate for the first time since 2023 to combat persistent inflation, potentially impacting borrowing costs. Officials projected another rate increase later this year.
Tracking appointments and closed deals can give real estate teams a clearer view of lead-generation results than response times or cost per lead.
AI can save time, but agents must protect customer information, question its answers and personally verify the final product, AI-expert Kevin Hawkins said during Florida Realtors Live at the Florida Realtors Convention & Trade Expo.
Uniform Appraisal Dataset 3.6, a major modernization of Fannie Mae and Freddie Mac appraisal reporting, will be here before you know it. Getting comfortable with it now will reduce the chance of transaction delays in the future. Waiting is not a strategy, says appraisal expert Michelle Czekalski Bradley.
