AI can save agents time, but generic content won't set them apart. A reusable personal profile can help make marketing more authentic.
Research links lower returns among older home sellers to property condition and sales methods, highlighting trade-offs in quick or private deals.
Agents should watch how their brokerage’s CRM, transaction and AI tools handle everyday tasks, compare them with other firms’ systems and ask whether tech fees deliver reliable, integrated platforms that cut duplicate work, Inman reports.
Treasury proposed rules outlining exceptions to federal limits on large investors’ home purchases. The law’s restrictions begin Jan. 7, 2027.
Short listing videos that feature nearby landmarks and businesses can showcase a neighborhood and reach viewers beyond an agent’s existing followers.
Saved messages, automated replies and a backup plan can help real estate agents respond to new inquiries promptly while staying focused on current customers.
Open-ended questions, attentive listening and thoughtful follow-up can help real estate agents build trust before difficult discussions about pricing and offers.
Thoughtful gifts, handwritten notes and well-timed visits give real estate agents opportunities to reconnect with customers without making a sales pitch.
Tampa led construction activity, while Polk, Pasco and Duval counties posted gains even as permit counts declined across all five regions tracked by HBW.
Scheduling tools and better tracking can help independent agents turn more inquiries into appointments without building a larger team.
