AI tools now influence how consumers discover agents. Consistent bios, reviews and fresh local content help real estate pros appear in generative search results.
NAR’s new FAQs explain how local MLSs can apply the 18 handbook updates. In Florida, non-members have long had MLS access.
In a world drowning in content, the real competitive edge is showing up online as your real self — not a polished imitation, says a personal brand strategist.
Real estate pros who understand the basics of the mortgage interest rate deduction can help customers make choices that align with their financial goals.
NAR is launching short trademark-education videos to help members and associations use the Realtor marks correctly and preserve the brand’s legal strength.
Podcasting can help real estate pros broaden their brand. Clear audiences, consistent formats and strong promotion drive growth and exposure.
Rental listing scams are rising, with hijacked and phantom posts using real agents’ photos and identities. Protect yourself by learning the risks.
High prices and softer incomes kept households on edge in November, even as short- and long-term inflation expectations eased, the University of Michigan said.
In a new podcast, Nykia Wright outlines how NAR is rebuilding trust, strengthening operations and executing its new three-year Strategic Plan.
Buyers took advantage of lower mortgage rates, lifting sales and pushing prices higher for the 28th straight month as supply edged down.
