Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.
AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.
A John Burns Research and Consulting survey found about half view “dream home” as overused, suggesting agents should emphasize quality and how homes fit buyers’ lives.
Florida median home prices rose in August despite slower sales, with tightening inventory helping support them, Florida Realtors Chief Economist Dr. Brad O’Connor said.
In an interview on Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate educator Paul Fedynich explains how mentorship helps agents strengthen communication skills, build their businesses and better serve buyers and sellers.
A Realtor.com analysis finds late fall brings more inventory, less competition and lower asking prices to buyers in four Florida metros.
Tracking appointments and closed deals can give real estate teams a clearer view of lead-generation results than response times or cost per lead.
Florida home sales dipped slightly in August, but tightening inventory and rising prices point to a leveling market, Florida Realtors Chief Economist Dr. Brad O’Connor said.
The Federal Reserve raised its benchmark rate for the first time since 2023 to combat persistent inflation, potentially impacting borrowing costs. Officials projected another rate increase later this year.
Florida Realtors’ new I 🧡 My Hometown series will recognize members who give back to their communities. Submissions are due Oct. 30.
