Jimmy Burgess outlines in Inman seven expenses, habits and strategies agents can cut or rethink to create a more focused real estate business in 2027.
AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.
About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.
Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.
Fake sellers increasingly target vacant land and absentee-owned properties, prompting agents and title firms to strengthen identity checks.
Buyers who fall short under traditional credit scoring have another financing path now that more lenders can use VantageScore 4.0.
On Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate broker associate Corina Lessa Silva shares how a focused niche, consistent video content and customer follow-up helped build her international business.
Florida housing inventory fell by double digits in August, helping support prices even as sales slowed, Florida Realtors Chief Economist Dr. Brad O’Connor said.
A study found buying sooner beat waiting two years in 74% of Florida scenarios, though it excludes several major homeownership costs.
Nearly three-quarters of buyers would consider an all-electric home with solar panels and battery storage as utility costs and outages raise concerns.
