Short-form video and helpful explanations about financing, costs and the buying process can help agents reach millennial and Gen Z buyers.
Agents remain responsible for checking property facts, protecting customer information and reviewing AI-generated marketing before it reaches the public.
Florida home sales rose year over year for the 11th straight month in July as inventory tightened and pending sales continued to point to buyer demand.
The ROAD to Housing Act will bring new tools for manufactured housing, local construction, financing and disaster recovery, with changes set to roll out over time.
Google Search Console now lets users connect social accounts and see which searches surface their posts and videos, giving agents new insight into what gets found online.
Florida’s attorney general rewrote the ballot language for a proposed property tax amendment after a judge found the wording misleading. The measure would increase homestead exemptions beginning in 2027 if approved by at least 60% of voters in November.
The 30-year fixed rate slipped to 6.67% from 6.69% last week. The 15-year fixed rate also fell, to 5.96% from 6.01%. Both remain above year-ago levels.
U.S.-created LLCs, corporations and other domestic entities will remain exempt from federal beneficial ownership reporting under a final FinCEN rule.
Florida ranked among the top 10 states for net migration across four generations, with U-Haul data showing especially strong gains among Gen X and millennial movers.
More than 200,000 people transferred out-of-state driver’s licenses to Florida in the first half of 2026, the highest first-half total since 2023. New York sent the most newcomers, while Miami-Dade drew the largest number.
