Consistent outreach, personal follow-ups and year-end market updates can help real estate agents build momentum now and start 2027 with a stronger pipeline.
The agency now expects mortgage rates to average 7.5% next year, up from its September forecast of 6.7%, while lowering its projections for home sales.
Home sales in the state declined in September, but stable prices and continued strength in luxury sales point to a market holding its ground.
Florida Realtors Chief Economist Brad O'Connor and Florida agents share practical advice on pricing homes, negotiating deals and helping buyers find affordable options.
Updated online profiles, specific customer reviews and original local content may help real estate agents become more visible in AI-powered searches.
The 30-year mortgage rate held steady at 7.40%, ending seven straight weeks of increases. The 15-year rate dipped to 6.71%, Freddie Mac said.
Nearly 9% of purchase borrowers chose an ARM in mid-September as higher fixed rates pushed more buyers toward lower initial payments.
A new survey found 77% of recent buyers exceeded their initial budgets, while some accepted fewer bedrooms, smaller yards or different locations.
A new study found many real estate inquiries go unanswered or take too long to reach an agent, highlighting gaps in lead response and follow-up.
A new appraisal reporting format is rolling out. These five questions can help agents prepare for lender changes, customer conversations and transactions.
