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Five Ways Brokers Can Support Struggling Team Members

People react differently to a stumbling economy and pandemic shutdown, but brokers can take steps to help their at-risk agents avoid burnout and stay involved.

SAN FRANCISO – People react differently to a stumbling economy and pandemic shutdown, but brokers can take steps to help their at-risk agents avoid burnout and stay involved.

For one, they should actively check in with each agent, such as through weekly calls, even when nothing is wrong. Even if someone says they’re fine, you can know they’re struggling by watching brokerage metrics, such as when an agent doesn’t log into the company CRM for an extended period of time.

By checking the transaction management platform, brokers can see who created transaction rooms and started to fill out paperwork and who did not.

These red flags suggest someone is disengaging from the company or with real estate in general. When red flags are detected, the broker or team leader should try to have a face-to-face conversation with this person – with proper pandemic precautions – and give them their full attention. In some cases, the leader may be able to offer guidance and assistance. In other cases, the situation may be out of anyone’s control.

It might not help to push an agent to stay in real estate when they need to feed their family and bring home a reliable paycheck. Brokers should accept that not all agents will make it, and the industry drop-out rate is very high.

Source: Inman (07/16/20) Ramus, Erica

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