2020 Florida Realtors Virtual Convention Schedule

Monday

Make Dreams Come True with Florida's Affordable Housing Trust Funds featuring Patti Ketcham (Continuing Education - 2 hours CE credit)

Monday, August 24, 2020
9:30 AM - 11:30 AM

Do you have a heart for affordable housing? If so, come spend a couple of hours learning how to change the course of an entire family's life by making homeownership a reality. This session will provide usable insight into how Realtors can help prospective homebuyers tap into the State Housing Initiatives Partnership (SHIP) and State Apartment Incentive Loan (SAIL) programs.

I-Buyers - The Good, the Bad, and the Ugly featuring Bill Lublin (Continuing Education - 2 hours CE credit)

Monday, August 24, 2020
1:30 PM - 3:30 PM

Instant buyers, more commonly known as iBuyers, may be a relatively new phenomenon, but they're attracting a huge amount of attention from venture capitalists, consumers and the real estate industry. This business model offers quick sales at narrow margins and is poised to share in the $100 billion earned annually by real estate professionals. As iBuyer companies grow, it's imperative that Realtors know what they are and how they operate. This session will teach real estate agents how to navigate the iBuyer space and guide customers about their market choices.

Sponsored by BoomTown!: Virtual Tools, Real Results: How to Dominate the Digital Game featuring Sue "Pinky" Benson

Monday, August 24, 2020
4:00 PM - 5:00 PM

Effective marketing means meeting your prospects where they are. Right now, that's squarely online. So what tech and strategies actually grab attention and drive conversions? Sue "Pinky" Benson, a top-producing agent, has a decade-plus experience doing just that. Learn her trusted tactics and tools, and play to win in these digital times.

Tuesday

Florida Residential and Economic Trends featuring Dr. Brad O'Connor (Productivity/Profitability)

Tuesday, August 25, 2020
8:30 AM - 9:30 AM

2020 was looking to be a record-breaking year for residential real estate in the Sunshine State, but that was before the COVID-19 pandemic derailed the U.S. economy. And yet, home values have remained stable and sales are surging this summer. In this session, Florida Realtors Chief Economist Dr. Brad O'Connor explains why residential real estate is leading our economic recovery as he shares the very latest data from the association's Research Department and provides his outlook for the rest of 2020 and beyond.

How to be an Island of Excellence in an Ocean of Mediocrity featuring Nancy Friedman (Productivity/Profitability)

Tuesday, August 25, 2020
8:30 AM - 9:30 AM

See exactly where you and your company stand in delivering the almighty customer experience. Why do you need to know? For starters, consider these surprising facts: (1) 8 out of 10 people will never do business with you again and won't tell you -you'll never know why - they just go away; and (2) 8 out of 10 people will tell 11 others how bad you are, and only 1 out of 10 will tell others how good you are. No one aspires to be mediocre, so we need to learn how to soar above it by keeping customers coming back and singing your praises. This interactive, engaging, and humorous session begins with participants taking an eye-opening 10-point self-assessment quiz. You'll see exactly where you land on the customer-service spectrum, and you'll be able to pinpoint the gap between where you are and where you need to be. You'll leave armed with service and sales tools you can use immediately and forever.

Yes, You Can Love Your Job Again! featuring Allyson Lewis (Professional Growth)

Tuesday, August 25, 2020
9:45 AM - 10:45 AM

Are you one of the 70% of American workers who say they're not crazy about their careers? Time-management expert Allyson Lewis wants to change that! Learn her groundbreaking principles that can help you reignite your professional passion, productivity and purpose.

Expand Your Global Reach featuring Neal Oates, Jr. (Global)

Tuesday, August 25, 2020
9:45 AM - 10:45 AM

Learn how to position yourself as THE global real estate professional of choice for international buyers and sellers in your region. This session will help you understand the advantages of targeting and working with international clients while anticipating, identifying and overcoming unique challenges associated with foreign clients. You'll walk away with action steps to implement to build a thriving international real estate business.

Do the Right Thing: Why Character and Integrity Matter featuring Larry Martin (Professional Growth)

Tuesday, August 25, 2020
11:00 AM - 12:00 PM

In today's demanding markets, the pressure to take shortcuts and make a fast sale can be overwhelming. But taking the easy route isn't always the best way. In this session, you'll learn from a retired Air Force general with 32 years of military experience why doing the right thing with character and integrity every time matters as you build your reputation and business.

How Your Body Language Betrays You (According to an Undercover Cop) featuring Pamela Barnum (Productivity/Profitability)

Tuesday, August 25, 2020
11:00 AM - 12:00 PM

Research shows that your credibility, confidence, liability, and trustworthiness are evaluated within seconds. That means even if you've rehearsed your words perfectly, and you say all the right things, if your body language isn't in alignment with what you say - you lose. This session, led by a law-enforcement veteran, will help you understand and interpret the nonverbal signs you're communicating as well as the signs others are sharing so you can build rapport, develop trust and master negotiations.

Recruit, Train - and KEEP - the Very Best Agents featuring Debra Beagle (Broker)

Tuesday, August 25, 2020
12:15 PM - 1:15 PM

You can't - and shouldn't - go after every agent who applies to work at your firm. The secret to keeping agents is picking the right ones from the start. That means looking for highly motivated individuals with a growth mindset who want to thrive in a professional setting and fit in with your office culture. This session explores technologies, marketing and partnerships that can help you choose the best agents and teaches you how to nurture their careers by creating an environment where the agent can see success within 30 to 45 days.

Calling the I-Buyer Bluff featuring Steven David (Productivity/Profitability)

Tuesday, August 25, 2020
12:15 PM - 1:15 PM

A real iBuyer deal? Well, almost! In this session, you'll learn the ins and outs of the iBuyer product from someone with experience in an actual iBuyer deal. (For example, did you know that the market value and a "Zestimate" and other iBuyer valuation tools are WAY different?) We'll look at data that can be used to explain the iBuyer experience to customers - and calculate the bottom-line difference we make as a value-added Realtor.

Stop Obsessing Over Transactions and Start Building Relationships featuring Ricky Carruth (Productivity/Profitability)

Tuesday, August 25, 2020
1:30 PM - 2:30 PM

Session leader Ricky Carruth lost everything in the real estate crash of the early 2000s. Since then, he's risen to become the top producer in his market selling over 100 properties per year in 2014, 2015, 2016 and 2017 as a single agent. He credits his remarkable comeback with realizing that the secret ingredient to a successful real estate career is to stop focusing on transactions and instead focus on relationships. In this session, Carruth will share his four key principles on relationship building.

From Start-Up to Scale-Up: How to Create a Money-Making Business Ecosystem featuring Michael Bernier (Broker)

Tuesday, August 25, 2020
1:30 PM - 2:30 PM

This session focuses on how to create and grow an ancillary ecosystem fed by your real estate business and teaches you about the systems, tools, methods, leadership, adoption and compliance needed to reach your goals. You'll find out how to structure and fund a business model that maximizes revenue potential and builds future salable assets.

Short-Term Rentals in the Sunshine State: A Look at Opportunities & Risks, featuring David Wachsmuth (Technology)

Tuesday, August 25, 2020
2:45 PM - 3:45 PM

Take a deep dive into Florida's Airbnb market with an in-depth look at the growth of the short-term rental industry across the state and its impacts on housing prices and neighborhoods. You'll find out who makes money on Airbnb and the difference between part-time home-sharers and full-time commercial operators. Plus: Learn how COVID-19 has impacted the market and when it's likely to recover.

Be Your Own Bodyguard: Personal Safety for Realtors featuring Bryan Flannery (Professional Growth)

Tuesday, August 25, 2020
2:45 PM - 3:45 PM

More than 30% of Realtors have experienced a situation that made them fear for their safety, and 5% report being victim of a crime while on the job. Do you know that before any attack there are certain behaviors that signal something bad is about to happen? This session, led by a top expert in personal safety, will teach you the warning signs of an impending attack and provide strategies to keep you safe in any situation.

The Art of Interpreting the Code of Ethics featuring panelists Mike Bruno, Patti Ketcham, Chris Zoller, Roger Piro and moderated by Matthew Wilson (Professional Growth)

Tuesday, August 25, 2020
4:00 PM - 5:00 PM

Join us for a behind-the-scenes peek at an ethics hearing tribunal in action as it explores how the Code of Ethics applies in real life. You might be surprised what you learn.

Legal Update (Professional Growth)

Tuesday, August 25, 2020
5:15 PM - 6:15 PM

Don't miss this session with the Florida Realtors Law & Policy team. Find out what real estate legal issues are trending and how a little risk management can go a long way in the marketplace.

Wednesday

Master Class: Exactly What To Say featuring Phil M Jones (Productivity/Profitability)

Wednesday, August 26, 2020
9:30 AM - 10:45 AM

Phil M Jones is famous for not just talking about strategies but showing his audiences "exactly" how to use them. By teaching the exact word choices to increase influence and persuasion, audiences walk away with a new perception of sales. Just imagine the increased confidence from knowing "exactly what to say" and how to put the new learnings into action. This thought-provoking session will have you enthralled from the very start as you discover the power that language has over the subconscious brain, gain practical examples that you can apply instantly and learn how the magic words from Jones' best-selling book EXACTLY What to Say are applied to your specific business-critical situations.

Get in Tune with Your Audience: What Realtors and Rock Stars Have in Common featuring Sean Carpenter (Professional Growth)

Wednesday, August 26, 2020
11:00 AM - 12:15 PM

Learn what the legends of music and the best Realtors have in common. It'll surprise you how similar the two career paths are. From the basic instruments to building a band, telling a story, or taking the stage with confidence, there's a lot more in common between the rockers and Realtors than you would think.

10 Tactics to Grow Your Business in the Midst of COVID-19 featuring Todd Sumney (Technology)

Wednesday, August 26, 2020
11:00 AM - 12:15 PM

Created from hundreds of interviews with top producing, high-volume agents over the last 12 weeks, this session will empower you with 10 tactics that top agents are using right now, in today's current business environment to propel their business forward in the midst of restrictions and other challenges. Learn how to market and conduct "The 10-Minute Open House," live virtual showings, open houses and Realtor tours. Plus: Learn how to use free Google forms, Canva, and other key tools to create and drive your own lead generation, power your social media content and build your brand.

General Session: The Fire Within - The Art of Exceptional Self-Leadership featuring Allison Massari

Wednesday, August 26, 2020
1:30 PM - 2:30 PM

Allison Massari's personal story of hope, resilience, perseverance - and, above all, kindness - will touch your heart, lift you up and inspire you to live each day with gratitude and passion. After nearly dying trapped in a burning car, Massari tells her story of triumph and shares the strategies she has used to overcome adversity, master change and advance professional achievements. Grateful appreciation to Title Sponsor Broward, Palm Beaches & St. Lucie Realtors.

Get Noticed! How to Become THE Top-of-Mind Realtor featuring Kim Cameron (Professional Growth)

Wednesday, August 26, 2020
2:45 PM - 3:45 PM

Every Realtor wants to stand out in the crowd and be visible to new prospects, past clients and people in their database. This session will dive deep into proven techniques to build a brand that's top of mind, including complementary systems and concepts that you can incorporate into your existing business plan. We'll cover goal setting and trackIng for tangible, proven success. You'll walk away from this session with tips, tools and concepts to attract more clients before the end of 2020 and be set up for success in 2021.

Game-Changing (and Cheap!) Lead Generation Tools featuring Jef Conn (Technology)

Wednesday, August 26, 2020
2:45 PM - 3:45 PM

If you aren't getting the leads you need to succeed in real estate, it's probably time to look into some new strategies. In this session, you'll hear about the top 10 free (or virtually free!) lead generation tools that'll help you grow your business systematically. This session is designed for ALL Realtors - residential and commercial, as well as new and experienced agents.

7 Steps to Making YouTube Videos That'll Get Your Phone to Ring! featuring Karin Carr (Technology)

Wednesday, August 26, 2020
4:00 PM - 5:00 PM

YouTube is one of the best, yet least used, social media marketing tools out there. In this session, you'll hear from an agent getting 70% of her business from the platform about why YouTube is the most effective FREE advertising tool you'll ever find. By using Realtor Karin Carr's seven video-making tips, you can kiss cold calling goodbye.

Do You TikTok? Video Marketing for the Modern Realtor featuring Tim Macy (Technology)

Wednesday, August 26, 2020
4:00 PM - 5:00 PM

YouTube. Facebook. Instagram. And yes, even TikTok! Video marketing opportunities are literally everywhere - right at your fingertips and virtually free. Video expert (and Realtor!) Tim Macy breaks down proven video ideas and strategies that'll help your business grow by expanding your online audience. You'll leave with specific video concepts you can produce right away.

Thursday

Ready to Grow and Build a Team? featuring Kim Cameron (Productivity/Profitability)

Thursday, August 27, 2020
8:30 AM - 9:30 AM

The wonderful thing about being a Realtor is there is no one-size-fits all when it comes to running your real estate business. As your business expands and you assist more clients, when is it the right time to grow? Whom do you hire first? What aspect of your business can be handled by someone else without client care suffering? This session led by a top-producing agent with a successful 16-year team will answer these questions. Plus: You'll learn how to create the culture and core values for the team you envision. Handouts will include sample compensation plans for a buyer's agent, tasks for your first assistant and copies of the presentation's slides.

Create an Environment Where People LOVE to Work featuring Matt Curtis (Broker)

Thursday, August 27, 2020
8:30 AM - 9:30 AM

Every broker wants to work in an amazing atmosphere - and a positive work culture can actually make your team more successful. In this session, you'll get a closeup look at one team's office-culture playbook to learn how it became one of Inc's Fastest Growing Companies for four years in a row as well as a two-time Best Place to Work winner. Plus, you'll learn tips and tricks for pivoting your office in the time of coronavirus.

The Secrets to Winning Over Any Audience - Talking Like a Leader featuring Anthony Huey (Professional Growth)

Thursday, August 27, 2020
9:45 AM - 10:45 AM

We're all constantly being judged by others, and we're often oblivious to the perception we're giving off. How you communicate - in everything from casual conversations to formal business meetings - can be the difference between success and failure. This session shows you how to win over anyone - customers, prospects, co-workers, community partners, the media, elected officials, investors and many others. You'll learn: proven techniques to leave a positive, memorable impression; how to craft messages that are concise, meaningful and unforgettable; a plan to reduce those pesky 'ummmms' and 'ahhhhs'; and strategies on how to have an effective conversation with anyone.

Secrets of the New Elevator Pitch featuring Chris Westfall (Productivity/Profitability)

Thursday, August 27, 2020
9:45 AM - 10:45 AM

In real estate, whoever tells the best story wins. In this session, you'll learn from one of the best storytellers out there - the U.S. national elevator pitch champ. Business coach Chris Westfall teaches audiences exactly how to create inspiring and energetic conversations that matter. You'll leave with new insight on communication and advice to help you build stronger connections with your clients and community.

Run with the Big Dogs: Real Estate Tech That'll Get You Off the Porch featuring Howard Tager (Technology)

Thursday, August 27, 2020
11:00 AM - 12:00 PM

Feel like you can't keep up with the constantly changing digital marketing landscape? Embracing new technologies and tools are key to helping you successfully compete with the big companies. At this session you will learn about the hottest developments in real estate marketing technology that'll save you time and make you money.

More Than Just 'Likes'!: Build a Blueprint for Online Success featuring Marki Lemons-Ryhal (Technology)

Thursday, August 27, 2020
11:00 AM - 12:00 PM

So many platforms and so little time! Where exactly should you focus your socia media marketing efforts? Social media expert and Realtor Marki Lemons-Ryhal helps you find out where your potential clients are and how to engage them online, including how to boost your engagement exponentially using Facebook Live and "Stories."

How to Fight - and Win! - in the 'Attention Economy' featuring Sean Carpenter (Productivity/Profitability)

Thursday, August 27, 2020
12:30 PM - 1:30 PM

Realtors strive to deliver great service on every transaction, but those that can create memorable experiences have a better chance of earning repeat and referral business. Earning "top of mind awareness" with your customers, clients, and community is a critical component of a successful business. This session will show Realtors how it can be done through consistent personal branding, succeeding in the "attention economy," developing a powerful reputation and tips for leaving a lasting impression.

Fair Housing Perspectives: Confronting the Housing Crisis featuring Stephen Menendian (Professional Growth)

Thursday, August 27, 2020
12:30 PM - 1:30 PM

Housing prices in "hot" markets and urban areas may be good for your business, but they're making life difficult for many new families, young professionals and longtime residents at risk of displacement. This session will explore the facts of this new crisis and what we should be doing about it.

The Secret to Successful Agent Training featuring Anthony Lamacchia (Broker)

Thursday, August 27, 2020
2:15 PM - 3:15 PM

Every broker wants to grow their business, right? And one big key to growth is training your agents for success. But what's the best way to do that? It's all about offering training that your agents actually WANT to show up for, not ones they begrudgingly endure. Session leader Anthony Lamacchia shares the secrets that helped him motivate and educate his agents and grow his business 100% in the past two years.

Pivot! How to Deal with Change and Become a More Powerful Leader featuring Jennifer Powers (Productivity/Profitability)

Thursday, August 27, 2020
2:15 PM - 3:15 PM

International speaker and best-selling author Jennifer Powers gives you tools to react to challenges better and to view change in a much more positive light. You'll learn how to practice acceptance of current and changing circumstances in order to spend less time in resistance and more time in a state of flow.

Closing Session: The Power of Consistency featuring Weldon Long

Thursday, August 27, 2020
4:00 PM - 5:00 PM

A New York Times best-selling author, Weldon Long went from a ninth-grade dropout and three-time convicted felon to owner of a company that in 2009 was selected by Inc. magazine as one of the nation's fastest-growing privately held companies. He'll share proven strategies that'll help you and your team form healthy habits for success. You'll leave with new tools for staying focused on your goals and overcoming obstacles. Discover what "The Power of Consistency" can mean to YOUR business as a sales professional.