NAR Advocates Fair Housing in Major National Ad
NEW YORK – “We believe that fairness is worth fighting for, and we won’t stop until the fight is won,” reads a new full-page ad from the National Association of Realtors® (NAR) that appeared in The New York Times on Sunday and The Wall Street Journal on Monday. A sponsorship package in Politico’s “Playbook” newsletter will run next week.
The ads focus on Realtors’ commitment to fair housing amid social unrest around race, and are an extension of NAR’s “That’s Who We R” marketing campaign.
NAR encourages its members, as well as state and local Realtor organizations, to use the ads and spread the message. It created print and social media assets that can be used. The print ads can be as small as a poster or as big as a billboard.
“If recent events have taught us anything, it’s this: We have more work to do,” NAR’s ad states.
The ad highlights NAR’s Code of Ethics, explaining that it goes beyond federal anti-discrimination laws and stresses honesty and fairness in housing, NAR says it’s the first phase of NAR’s fair housing initiative.
“In these unprecedented times, fairness and efforts to eliminate discrimination have never been more top of mind with consumers,” NAR President Vince Malta said in a statement. “For decades, NAR has been committed to, and fought for, making housing fair for all. And yet, many don’t realize the broad scope of NAR’s commitment against all forms of discrimination in housing, giving us a key moment of opportunity to own this commitment to fair housing in a public way.
“An initiative like this is made even more powerful with you – to stand behind it and bring it to life,” Malta noted in speaking to Realtors. “We encourage members, brokerages, associations, and everyone in the Realtor family to join us as a champion of fair housing by leveraging these materials, sharing this message, and amplifying this important effort.”
NAR plans to launch the second phase of the fair housing initiative in September by extending the message to additional channels to help consumers understand what discrimination looks like in housing. NAR also plans to collect real estate stories and use them to raise awareness around cases of housing disparity and discrimination.
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