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NAR and NAHB Team Up to Create New Green-Home Guide

Buyers want green homes but aren’t always sure what that means. The new guide educates buyers and simplifies communication with builders and real estate agents.

CHICAGO – The National Association of Realtors® (NAR) and the National Association of Home Builders launched a new online joint initiative, Home Performance Counts, to help consumers better understand the rapidly growing high-performance home marketplace – homes that prioritize comfort, durability, wellness and affordability.

Demand has expanded, and the number of homes certified to the National Green Building Standard has increased by more than 57% since 2017.

“Clients come to our members looking for the very best homes they can afford, and with green building practices often leading to homes that are more durable and require less maintenance, NAR is excited to strengthen our partnership with NAHB to help more Americans find the high performing, efficient home of their dreams,” says NAR President Vince Malta.

The website provides an overview of green-home features, such as improved insulation, moisture management, heating and cooling systems (age, efficiency). whole-house fans or ventilation, appliances (age, efficiency, ENERGY STAR certification), LED or other energy efficient lighting, low volatile organic compound (VOC) paints or wood and smart thermostats.

At the bottom of the website, there are links to “Find a Realtor” or “Find a builder.”

“Home Performance Counts provides a common ground for our two organizations to work together to raise awareness of the benefits of green homes, and the key role home builders and real estate agents can play … to ensure buyers get the high performance home of their dreams,” says NAHB Chairman Chuck Fowke. “Builders and Realtors will also benefit from using a common language and having access to the latest trend data and information.”

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