Starting a Podcast? Nail These Three Brand-Building Basics
SOMERVILLE, N.J. – A podcast can be a great platform to generate brand awareness and client engagement. According to Edison Research, more than one-third of Americans age 12 and over (about 104 million) are consuming podcasts regularly, and that number has been growing significantly over the last few years.
Despite the intimidating number of podcasts available today, an agent can still make their mark as a host if they fit a particular niche and target audience. The podcast must have a clear objective, and content for it should be planned about four to six weeks in advance.
It is also worth considering whether the show should be segmented to follow a set format, which can be refined based on listener feedback. When brainstorming for ideas, they should tap into their network and invite individuals who are passionate and knowledgeable about their given topic.
In addition to industry authorities, it is worth developing professional relationships with other podcasters.
Source: Inman (09/03/20) Parnes, David; Harris, James
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