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Realtor.com Adds 3D Home Tour Options

Stay-at-home buyers have a stronger interest in 3D online tours, and realtor.com says it added two new companies to its roster of acceptable providers.

CHICAGO – The pandemic increased demand for immersive 3D home tours as more buyers shop for homes online, and a realtor.com survey of home shoppers found virtual tours have become the most helpful technology feature.

In response, realtor.com announced on Tuesday that it added two new technology providers, Asteroom and CloudPano, to help real estate pros and brokerages add 3D home tours to their listings. Realtor.com already allows real estate pros to upload Matterport tours.

“Concerns around the pandemic certainly heightened the demand for 3D tours, as many home shoppers wanted to explore the home but didn’t feel comfortable visiting in person,” says Rachel Morley, chief product officer at realtor.com. “However, they are more than just a COVID solution – they are now an important option for consumers during their home buying journey … which we know leads to more views and better engagement.”

Realtor.com says its research found that listings with virtual tours receive 17% more views per property. And it says that in December 2020, its listings with 3D tours surged 227% since the pandemic started.

Asteroom, CloudPano and Matterport use smartphone cameras for quick scanning and don’t require pricier, specialized equipment to capture 3D tours, realtor.com says.

Source: Move Inc.

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