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Who Are You? LinkedIn Video Tool Adds Bios to Profiles

Business is often personal, and LinkedIn’s tool may help boost the chances for referrals when profile visitors can hear your elevator speech and watch you smile.

NEW YORK – To help make your LinkedIn page standout, the professional networking platform just debuted video cover stories to make users' profiles more interactive. The add-on feature follows in the steps of Facebook, Instagram and Twitter by adding a video cover story that allows members to record a personal introduction.

Real estate pros can film themselves saying “hello” and talking about their expertise. Users who have posted a video cover story will then see an orange ring around their profile photo – a clue to other users that a video is available. In addition, a preview of the video will auto-play in silent mode within the photo frame.

A recent survey by Censuswide conducted for LinkedIn found that nearly 80% of U.S. hiring managers believe seeing a pre-recorded video of a job seeker would be useful.

Could the same hold true for those looking for a real estate agent? LinkedIn profiles tend to come up near the top of search engines, and a video could be a great way to provide a “peek at your personality and showcase your communication skills,” writes Tomer Cohen, LinkedIn’s chief product officer.

LinkedIn also debuted several other new tools, including a creator mode that will prominently display content and hashtags to help share insights to grow your following. It also debuted service pages that can help you outline your offerings and attract new clients.

Source: “Bring Your Professional Story to Life on LinkedIn,” LinkedIn Official Blog (March 30, 2021) and “LinkedIn Wants to Make Your Professional Profile More Expressive With These Features,” Fast Company (March 30, 2021)

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