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Recruiters Using AI to Lure Top Agents

Brokerages are increasingly turning to AI to find agents who will suit their needs. Good agents are the key to success.

NEW YORK – Real estate brokerages are looking to recruit and retain high-performing agents, particularly in the challenging real-estate market.

Firms often use word of mouth to recruit talent, but they also reach out to existing clients or business partners to find viable candidates. Another option is to hold a curated event that showcases the real-estate firm's culture.

Some firms are also leveraging artificial intelligence (AI) tools to streamline the recruitment process by using data from diverse sources to identify candidates with the desired skill sets and cultural fit.

Predictive analytics and machine learning can be used to forecast the future performance of an agent, which could help reduce performance volatility. Real-estate firms need to assess whether potential agents will switch firms in three months, and AI can help prioritize recruiting lists to improve agent retention.

Source: HousingWire (04/02/24) Marx, Sarah

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