Hidden Mistakes Agents Are Making
Even experienced agents make growth-blocking mistakes. Experts say embracing AI, branding and proactive communication can turn it around.
NEW YORK — The bad news: Even experienced agents can fall into habits that quietly slow their growth. The good news: Every mistake has a fix.
Experts say the most common pitfalls agent make include ignoring artificial intelligence (AI), neglecting personal branding, chasing leads instead of building relationships and waiting on the market to improve rather than creating their own momentum. Others include overlooking their personal databases or Google Business Profiles and missing chances to stay visible and connected.
Technology now plays a central role in how clients find and evaluate agents, so those who learn to use tools like AI, manage their online presence and share clear, consistent communication will have an edge.
Developing a recognizable brand, maintaining strong partnerships with lenders and service providers, and prioritizing authentic client relationships can help agents grow even in slower markets. As the industry continues to shift, those who adapt and stay proactive will emerge with more listings, stronger networks and renewed confidence in their business.
Source: Inman (10/19/25) Burgess, Jimmy
© Copyright 2025 Smithbucklin