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An Open House Playbook That Works
A six-step open house strategy stresses staging, clear signage, warm engagement and prompt follow-up to create meaningful connections and win new customers.
NEW YORK — Many real estate professionals still overlook the power of open houses, even though they remain one of the most effective ways to build trust and generate new clients.
With the right approach, these events can do what online marketing can't – create real connections.
A six-step plan highlights practical ways to make each open house count:
- Staging every room with a buyer's perspective in mind.
- Make the signage noticeable.
- Be welcoming, not pushy.
- Give guests the space to explore but provide insights.
- Follow up in a timely manner.
- Treat every open house like a marketing campaign.
Open houses are far from outdated. They help agents strengthen community ties, showcase expertise and stand out in a competitive market.
Source: Inman (11/07/25) Davis, Darryl
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