Why Agents Should Use Facebook Marketplace
Marketplace listings can work for rentals, entry-level homes or luxury properties, with quick responses to messages key to turning comments into customers.
NEW YORK — Facebook Marketplace is often overlooked as a source for leads, but real estate professionals should reconsider the channel as a way to reach out to possible clients.
Agents should begin by posting every listing on the marketplace and share it with at least local buy/sell/swap groups for towns within 30 minutes to 60 minutes of the listing. For each listing, agents can report them as they expire to keep them fresh in these groups.
Each listing should have a headline that includes how many bedrooms and bathrooms, plus a short description and call to action, with a few accompanying photos from the listing. If the group doesn't allow real estate listings and removes the posts, agents can just mark if off their marketing list and move to the next group.
Facebook Marketplace listings often generate a lot of comments or messages, and agents will want to respond to all messages, but block spam or mean comments. Some agents find that these posts have generated at least one qualified buyer for every three listings posted.
Posts can be for cheaper homes or rentals or even luxury properties, but the key is to follow-up with respondents quickly.
Source: Inman (06/24/25) Brink, Holly
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