Practical Ways Agents Are Using AI
AI is being used to analyze MLS data, create charts, map customer workflows and plan local content, saving time while strengthening market visibility.
NEW YORK — As artificial intelligence (AI) becomes a core business tool, agents are increasingly using it to clarify goals, strengthen relationships, analyze market data and build local authority.
Practical AI prompts can help agents create personalized business plans, turn multiple listing service (MLS) data into clear insights for buyers and sellers and develop systems that support repeat and referral business from contract to close. Other uses include generating non-sales ways to stay in touch with existing contacts, mapping out client experience workflows and improving online visibility through optimized Google Business Profiles.
For example, agents can export the last 90 days of activity for a specific market or neighborhood, paste the information directly into an AI tool and ask for graphs or charts that can be used in listing presentations or social content. The same prompt can be run for multiple neighborhoods to highlight differences.
Consistent, community-focused content planning and strategies that strengthen an agent's digital footprint can also help position professionals more clearly in search results and AI-driven recommendations.
When refined and personalized, these tools can save time, improve communication and support more consistent execution, allowing agents to focus on delivering value, building trust and staying competitive as technology continues to reshape the industry.
Source: Inman (12/14/25) Burgess, Jimmy
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