Florida Helps Drive Wellness Condo Trend

MIAMI — The national craze to prevent health issues and live longer is extending into condo life in South Florida.

Buildings are rising with living spaces connected to hospitals, clinics, and wellness centers that combine a high-end lifestyle with easy access to healthcare focused on preventive aging.

Developers say they see an opportunity to cater to a growing population in Florida that’s increasingly older, affluent, health-conscious – and smitten with the idea of “anti-aging,” “healthy aging” or “longevity.”

“We’re going to lean into this independent longevity living,” said Cody Crowell, co-founder and managing partner of Easton Street Capital.

In downtown West Palm Beach, Easton Street Capital’s luxury condominium is planned next to a new, high-tech Good Samaritan Medical Center with expanded services and more beds to replace the existing aged hospital. Condo residents will have easy access to the hospital as well as a longevity center where they can get regular brain scans, blood draws, checks of their inflammation markers, and blood pressure and cholesterol checks. They can also get regular physicals and access to advanced ultrasound machines to catch brain diseases like Alzheimer’s in early stages.

“We are going to lean heavily into technology,” Cromwell said.

“Essentially, you’re independently choosing to move into our condominiums because you want to increase your health and enhance your lifestyle and do so in a way that is an environment similar to a club where you’re enjoying your life and not just being in an assisted living facility,” Cromwell said. “We thought about how we are going to enhance the quality of life for those who are hopefully living longer and how we are going to do this in a way where they can enjoy the place that they live.”

Good Samaritan’s Maggie Gill said the new hospital will be part of a campus that includes a hotel, luxury condominium and workforce housing.

“The focus of the entire campus is a place where you can live, work and receive health care with an emphasis on wellness and longevity,” said Gill, group president of Tenet Healthcare, which owns Good Samaritan. “We think of it as an integrative approach to looking at the person holistically to help them stay healthy.”

What’s behind the trend

As much as a quarter of Florida’s population is projected to be age 65 and over by 2030, according to projections from the University of Virginia’s Weldon Cooper Center for Public Service. The significant rise in older residents is expected to create increased demand for health care services and a desire to live longer and healthier lives.

Florida already has become home to hundreds of medical providers and clinics that promote treatments to slow aging and combat aging-related conditions.

“There is so much interest in it right now,” said Zhe He, director of Florida State University’s Institute for Successful Longevity.  Aging, he said, is becoming viewed as a potentially modifiable condition that could be improved with certain interventions.

He said that loneliness or social isolation can contribute to aging, so this type of longevity-promoting community environment could in itself have health benefits.

Cromwell said about 300 units in Easton Street Capital’s luxury condominium building will be marketed for $5 million to $25 million each.

“The pricing is going to be expensive, but we are also fortunate that the baby boomers have accumulated more wealth than any other generation, and now, as they’re 80, there are two things in their lives that are the most important,” Cromwell said. “One is family and two is living longer because they want to be with their family.”

To help fund the preventive care services, Cromwell said Easton Street Capital plans to sell longevity center memberships. “This allows the general public to come in to access some of these services to cover and drive down the costs to the residents.”

Construction is projected to begin in mid-2027.

Same idea, 75 miles south

In North Miami-Dade, a condominium with a similar concept is expected to open by the end of the month. THE WELL in Bay Harbor Islands has combined a wellness center with 66 condominium units and some workspace.

Kane Sarhan, co-founder and chief creative officer of THE WELL brand, said the wellness center in the condominium building has a full gym, a bathhouse with a steam room, an infrared sauna, and a cold plunge. There are treatment rooms for IV vitamin therapy and access to functional medicine doctors, hyperbaric oxygen therapy, skin care, acupuncture, physical therapy, and energy work. There is also an organic cafe and grocery store that offers meal programs, and a movement studio for yoga, meditation, and fitness classes.

THE WELL started in New York in 2019 as a wellness/social membership club. Sarhan said the founders quickly saw the value of combining the concept with residences, marketing to buyers focused on living longer and healthier. He said the thoughtfully designed residential spaces in the South Florida high-rise are designed to calm the nervous system.

“You don’t feel like you’re living at the doctor’s office when you live at THE WELL,” Kane said. “You feel like you’re living at a super luxury, amazing hotel.”

So far, he said, 59 units have sold from $1.5 million to $6 million, mostly to people 45 and older.

Sarhan said his company also is selling club memberships to the public for about $590 a month, plus an initiation fee. Those include access to the wellness center, ongoing health coaching and use of high-tech body scans. He said that investing in anti-aging by choosing where you live is catching on.

“When we open next week, it will be the first project in the country to do this, but there are lots who are following us. It’s going to be a multi-trillion dollar market,” Sarhan said. “We’ve actually had a lot of like singles … people who are going into a second phase of their life and are looking to really prioritize their health and wellness. They want a community with like-minded individuals.”

Further south in Coconut Grove, THE WELL is underway with a second location: a larger condominium building with 194 residences. The units are larger and more expensive, from $1.5 to more than $10 million, but the concept remains the same — residences combined with 13,000 square feet of fitness and wellness spaces. Like its other locations, the wellness center will include visits with functional medicine doctors, health coaches, nutritionists and massage therapists.

“We are obsessively looking at the health and wellness experience and what we can offer,”  Sarhan said.

Longevity and healthy working, too

While the concept is slightly different from longevity living, just blocks from Easton Street Capital’s project in downtown West Palm Beach, the Cleveland Clinic Florida has announced construction of a new research hospital with 150 patient rooms on Australian Avenue. Just blocks away, the Cleveland Clinic also is opening a 130,000-square-foot outpatient clinic in the 15 CityPlace office tower, under construction by Related Ross. Both are surrounded by new office, retail and residential projects developed by Related Ross.

Jordan Rathlev, executive vice president at Related Ross, said the health component has been a draw for office tenants and residential buyers in his company’s adjacent projects. The new outpatient clinic will be only a three-block walk from Related Ross’ nearest condominium building. “It is a huge recruitment tool for the tenants and for us in our buildings,” he said. “It makes their lives easier so they’re not driving an hour to the hospital in a different part of the county or state.”

In addition, Rathlev said his company is incorporating wellness into all its building designs.

“This idea of health and wellness is … I don’t want to say it’s required, but it’s demanded, and we are trying to be at the forefront of how we incorporate that into not just the physical offering, but the design and the aesthetic,” he said.

Rathlev said the company’s new buildings are designed with more natural lighting, filtered air and a technology that purifies the air and the surfaces in the common areas.

“It’s more than the traditional healthcare … it’s everything. It’s green spaces in our buildings so people can work out during the day. It’s activities and activations that have a wellness component that we invite all of our tenants to. It’s the healthy lifestyle piece. We’re not just saying there’s a doctor here.”

He, the Florida State professor, said the health and wellness trend will only get bigger, especially in Florida, where an aging population wants to enjoy a long retirement.

“It’s kind of a big concept from a marketing perspective,” He said. “It’s an exciting time. But no matter what you are buying, just use common sense.”

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