RISMedia Showcases Florida Realtors’ Tech Success
Florida Realtors takes a member-first approach to technology, pairing practical tools with education to deliver real world value.
NORWALK, Conn. — Florida Realtors® was recently highlighted in RISMedia for its member-first approach to technology and innovation, underscoring how a clear focus on Realtor needs drives long-term success.
The article, “Serving Realtors® First Is the Secret to Real Estate Tech Success,” examines how Florida Realtors prioritizes usability, education and real-world business application to deliver lasting value. It underscores the importance of aligning technology decisions with how Realtors actually work, from daily operations to long-term business planning.
Tech that includes the Tech Helpline, Form Simplicity and Sabal Sign reflects Florida Realtors’ focus on practical tools that members rely on every day.
Together, these resources illustrate how Florida Realtors takes a business-driven approach to technology, pairing tools with education so members can use them confidently in real transactions.
“Florida Realtors never set out to become a national technology provider. Growth has always followed by meeting the needs of the Realtors we serve. Tech Helpline, Form Simplicity, Sabal Sign and every other tech offering began as a solution. It evolved into something larger because members’ trust guided the way,” the article stated.
Read the full RISMedia story here
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