Cold calling isn't for everyone. But in real estate, you have to know how to find and convert leads. Here's how to find a lead-generation strategy that works for you, because if you don't like doing it, you won't stick with it.
Every once in a while a client comes along who asks their real estate agent to cut their commission. Don't be shocked by the question — be prepared. Here are some ideas on how to respond — in a positive way — that you can keep in your playbook.