Florida Realtors News

Virtual staging can change the color of the sky and add a sofa, but it could cross a line – and lead to trouble later – if it misleads buyers about a property.

Some Realtors are taking foster animals to home showings. It eases buyers’ stress, makes listings feel like homes, and can even be a marketing niche focusing on buyers who love dogs.

Read one woman's shocking story of being held for ransom during a house showing — and learn how you can protect yourself.    

A binding contract to purchase real estate only requires "consideration," which is defined as something of value offered for something else of value.

Introvert, extrovert, Type A? Several brokerages expand teams based on personality test results, but some experts wonder how effective that is in the workplace.

From chatbots to virtual assistants, here’s a look at the clever ways AI is changing the real estate business — and how it could work for you.

Effective marketing doesn’t need to cost a fortune. These cheap and simple ideas will come in handy when your business needs a boost.

This year’s leadership team wants to help you leverage the tools, services, advocacy and support Florida Realtors offers so you thrive despite challenges to your communities and the industry.

We rounded up the newest, greatest and proven real estate ideas on tech, marketing, recruiting and business from been-there, done-that experts.

Back by popular demand – based on many, many calls to Florida Realtors Legal Hotline – is a contract-acceptance timeline review.