Florida Realtors News
News Archive
New research shows dark olive green and rich navy blue are the value-boosting colors of 2025. Buyers prefer dark shades of green, blue and gray.
New laws boost housing, end the business rent tax, strengthen property rights and improve condo transparency. Some measures still await the governor’s signature.
Sellers outnumber buyers by 500K nationwide, the widest gap in over a decade, as listings rise and buyers remain cautious amid high mortgage rates.
Mortgage applications for home purchases climbed to the highest level in more than a month, even as interest rates barely budged.
Unlock hidden ChatGPT features to boost productivity by searching past prompts, customizing responses and perfecting your writing to save time every day.
Outdated or ineffective marketing strategies can cost you valuable leads, listings and revenue. Use these modern, results-driven strategies to increase your bottom line.
Real estate business success should include CRM tools, personalized prospecting, lead generation strategies, consistent workflows and tech integration.
Tips for phone conversations and communications that instill confidence in the value you offer as a Realtor.
Strategies to market luxury homes and attract the right buyers.
A UF team created a tool that uses data and modeling to rate how building materials hold up to real-world risks like water damage to help protect homes and cut costs.