News Archive

New research shows dark olive green and rich navy blue are the value-boosting colors of 2025. Buyers prefer dark shades of green, blue and gray.

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New laws boost housing, end the business rent tax, strengthen property rights and improve condo transparency. Some measures still await the governor’s signature.

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Sellers outnumber buyers by 500K nationwide, the widest gap in over a decade, as listings rise and buyers remain cautious amid high mortgage rates.

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Mortgage applications for home purchases climbed to the highest level in more than a month, even as interest rates barely budged.

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Unlock hidden ChatGPT features to boost productivity by searching past prompts, customizing responses and perfecting your writing to save time every day.

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Outdated or ineffective marketing strategies can cost you valuable leads, listings and revenue. Use these modern, results-driven strategies to increase your bottom line.

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Real estate business success should include CRM tools, personalized prospecting, lead generation strategies, consistent workflows and tech integration.

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Tips for phone conversations and communications that instill confidence in the value you offer as a Realtor.

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Strategies to market luxury homes and attract the right buyers.

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A UF team created a tool that uses data and modeling to rate how building materials hold up to real-world risks like water damage to help protect homes and cut costs.

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