Florida Tourism: 34.4M Visitors in Q2 2025
Most Q2 visitors were domestic, though overseas travel to Florida rose 11.4% year over year, according to state data.
TALLAHASSEE, Fla. — Florida welcomed a record-breaking 34.4 million travelers in the second quarter of 2025, Gov. Ron DeSantis’s office said.
This is an all-time high for second-quarter visitation, which is “proof of Florida’s enduring draw and the state’s commitment to delivering outstanding experiences for visitors from across the country and around the world,” according to the governor's office.
Domestic travelers accounted for 91.5% of total visitation, with 31.5 million Americans visiting the state. Overseas visitation rose by 11.4% over the year to reach 2.3 million, with an additional 640,000 Canadian visitors visiting Florida.
“We are committed to keeping Florida the destination of choice for visitors from across the country and around the world as we promote our world-class amenities, unique natural and historical sites, and family-oriented opportunities,” said Bryan Griffin, president and CEO of Visit Florida.
Key highlights from Visit Florida’s Q2 visitation estimates
- An estimated 34.4 million travelers visited Florida in Q2 2025.
- Domestic visitors made up 91.5% of the total, overseas visitors 6.7% and Canadian visitors 1.9%.
- Overseas visitation increased by 11.4% compared to Q2 2024.
- The domestic air/non-air ratio was 37.7% / 62.3%.
- Florida’s 19 commercial airports handled 28.6 million total enplanements. Punta Gorda (+22.5%) and St. Petersburg-Clearwater (+14.0%) saw the fastest growth.
- Room demand at Florida hotels rose by 1.2%.
Source: Office of Gov. Ron DeSantis
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