Lakeland-Winter Haven ranked first nationally, with more than 83% of its new-home listing views coming from shoppers outside the metro area.
A John Burns Research and Consulting survey found about half view “dream home” as overused, suggesting agents should emphasize quality and how homes fit buyers’ lives.
Jimmy Burgess outlines in Inman seven expenses, habits and strategies agents can cut or rethink to create a more focused real estate business in 2027.
In an interview on Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate educator Paul Fedynich explains how mentorship helps agents strengthen communication skills, build their businesses and better serve buyers and sellers.
About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.
A Realtor.com analysis finds late fall brings more inventory, less competition and lower asking prices to buyers in four Florida metros.
AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.
On Florida Realtors Live at the 2026 Florida Realtors Convention & Trade Expo, real estate broker associate Corina Lessa Silva shares how a focused niche, consistent video content and customer follow-up helped build her international business.
Tracking appointments and closed deals can give real estate teams a clearer view of lead-generation results than response times or cost per lead.
The Federal Reserve raised its benchmark rate for the first time since 2023 to combat persistent inflation, potentially impacting borrowing costs. Officials projected another rate increase later this year.
