News & Media Buyers Can Now Do a Listing Photo Search

Calling it a “first-of-its-kind,” allows buyers to select preferences and browse listing photos that apply thanks to a tech tool that can analyze pictures.

SANTA CLARA, Calif. – announced the release of its Photo First feature to help buyers view rooms with their preferred features without scrolling through dozens of listing photos. According to, this first-of-its-kind feature delivers the best browsing experience by making photos more personal and relevant than ever before. The Photo First feature can recognize characteristics of a room and organize photos into categories with more than 97% accuracy. says it “reimagined the listing photo experience to make it simpler and more useful than ever before.” Buyers can select a category – exterior, kitchen, bathroom, bedroom, living room or dining room – and an algorithm will deliver the results with additional work by the buyer.

“Imagine a home search that’s completely customizable. One where you can choose all the features that are important to you, and not only find those homes quickly, but view those photos first,” says Chung Meng Cheong, chief product officer, “If you’re particular about features in your kitchen or bathroom, you can view those photos right away.”

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