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COVID-19 Made Social Media Marketing Even More Important

Social media can extend Realtors’ brands and promote their websites, and identifying a target market is the first step in effectively using the medium.

NEW YORK – With a large number of competitors in the market and a lot of ground to cover, real estate marketing can overwhelm some real estate professionals.

How to stand out from the crowd? Social media should be a natural extension not only of a Realtor’s brand but also their website. It’s a good venue for sharing blog posts and content hosted on their website that can maximize their number of website visitors.

Social media tools, especially paid social media marketing, can help Realtors target audiences, such as those with specific interests and demographics, subject to any restrictions under the Fair Housing Act.

Once agents have identified their target audience, they should start using social media to build trust and authority, which can be done in a number of innovative ways. For example, they can offer valuable content and focus on neighborhood data like schools, employment opportunities, or dining and entertainment options.

Real estate professionals also can use live streaming videos that showcase properties in a virtual open house or as an off-the-cuff inside peek of homes up for sale. During a video walkthrough, they should add plenty of colorful commentary to keep viewers engaged, elaborate on neighborhood details and point out unique properties of the home.

Another great way to use social media marketing for real estate business is to showcase a level of social consciousness, especially when it comes to showing an agent’s close ties to their community. These could include organizing or sponsoring local charity events and then sharing their insight on social media.

Source: Realty Biz News (02/22/2019) Shepardson, Ben

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