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What Do Sellers Expect from You In the COVID-19 Era?

Report: While mask opinions differ, sellers want what they’ve always wanted – a competitive price, a reasonable timeframe and strong property marketing campaign.

NEW YORK – A recent National Association of Realtors® (NAR) report shows that buyers and sellers continue to rely on real estate agents in the same way as before COVID-19, with 62% of sellers and 54% of buyers agreeing that real estate agents’ guidance is even more valuable during the pandemic.

Meanwhile, 55% of sellers and 54% of buyers agreed it’s very important to have a Realtor navigate many of the new virtual options in real estate transactions. And 61% of sellers and 51% of buyers agreed that real estate agents can help gather more valuable information from online listings than they could on their own.

NAR’s Profile of Buyers and Sellers Report found that the top three skillsets sellers want in a Realtor are the ability to effectively market the home to potential buyers, the ability to sell the home within a specific timeframe, and the ability to price a home competitively.

Agents also need to help the seller find ways to fix up their home to sell it for more. When agents need the services of a general contractor, they should look for one who specializes in renovating to sell and has a track record of completing projects on time, without sacrificing quality.

Source: RISMedia (08/23/20) Rogers, Rikki

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