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Need a Better Bio? Highlight Your Expertise and Various Roles

An online bio sells you, and several additions can boost your appeal – such as publication credits, blogs, podcasts, video content and Realtor offices held.

TALLAHASSEE, Fla. – There are several things real estate professionals should include in their online bios. They should highlight their media coverage, either features in prestigious publications or their own well-developed blog, podcast or video content, as well as their contributions to the success of their organization.

They should focus on the various roles they play inside and outside of their organizations, such as agent, industry leader, and community contributor. Their bios should be written in a conversational tone, touch upon how their work impacts their clients, and make connections between their previous experience and their role as an agent. Finally, they should consider using photos creatively, letting them tell part of the agent’s story.

Source: Inman (02/16/21) Edgar, Christy Murdock

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