94% of Listings Don’t Include a Virtual Tour
Virtual tours may be less popular with high buyer demand, but it’s still a strong sales tool. Too many “virtual tours,” however, are just photo slide shows.
NEW YORK – Many real estate agents may be missing out on a big opportunity to market their listings online through virtual tours, though higher buyer demand may be part of the challenge. As more house shopping goes online, buyers say they’re important.
Yet, 94% of listings do not include a virtual tour. And many listings that claim to have a virtual tour only offer a photo-based slideshow, according to a new study of 25,000 listings conducted by BoxBrownie.com, a virtual staging technology provider. BoxBrownie.com conducted the analysis of listings’ photography and virtual tour assets on top U.S. real estate portals from March to June of this year.
Also, less than 30% of listings used professional photography, the study found, and only 16% included a floor plan.
Still, most buyers say they like virtual tours and floor plans. According to the 2021 Home Buyers and Sellers Generational Trends Report from the National Association of Realtors® (NAR), 67% want to see floor plans and 58% want to see virtual tours.
“The results have been very enlightening and unexpected, that less than 30% use best practices in professional photography is surprising, and flies in the face of what we are led to believe,” says Peter Schravemade of BoxBrownie.com.
Apartment listings were twice as likely to include professional photography and a floor plan than single-family homes, the study found. Broken down to the state level, New York leads the way for the highest percentage of properties using professional photography, floor plans and virtual tours.
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