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Launching a Listing: The Seven-Day Strategy

Seller’s agents have an opportunity to debut a listing in a way that increases the chance they’ll also find a buyer, but it takes more than just adding it to the MLS.

SAN DIEGO – Joe Sesso, director of sales and national speaker for, recommends that real estate professionals follow a seven-day strategy for a strong listing launch – a system developed by Kyle Whissel, an agent based in San Diego.

Whissel says agents should kick off their listing by sending invites to the open house on Monday to people living in the listing’s neighborhood. By Tuesday, agents should be ready to run Facebook Ads for their listing, but they should wait until Wednesday to activate them because a Redfin study finds that that Thursdays and Fridays are the most active dates for potential buyers to search for homes – the days they begin to look for homes they can visit over the upcoming weekend.

For Thursday, agents should take time to physically drop off invitations to the neighbors, or, if not possible, hire someone else to drop them off.

On Friday, agents should take the time to conduct circle prospecting, which is a system or program that generates names and phone numbers for prospects in an area.

On Saturday, they should host a mega open house. Whissel suggests placing signs everywhere and offering two different timeframes for the open house – two hours for neighbors in the area and two hours for the public to view the property.

Finally, agents should conduct a final follow-up on Sunday to see where potential buyers are in their decision-making process. They should follow up with all individuals who attended and remind them that if they need anything, they have the necessary contact information.

Source: RISMedia (07/16/21) Sesso, Joe

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