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Credit: U.S. Dept. of State

Facebook Down: 4 Ways to Be Ready Next Time

If you pay a vendor to handle Facebook for you, make sure you know how that vendor will handle a disruption like the outage that happened on Oct. 4 under your agreement.

TALLAHASSEE, Fla. – Facebook’s family of apps experienced an outage on Oct. 4, consisting of Facebook, Facebook Messenger, Instagram, WhatsApp and Oculus.

To prepare for such an occurrence, real estate professionals should reexamine their partner user agreements. If agents pay a vendor to leverage Facebook on their behalf, the agent needs to know how the vendor will handle a disruption.

Listing clients also may might want an update on their ad campaign, so agents need to know what to tell them and how to react.

Mass emails, when properly segmented, offer a solution for quick, brief notifications to large groups of people. Agents should use a concise, direct subject line so recipients know why they are being contacted. The message at the top should clearly describe the situation, provide an alternative, and end with something fun, light, and brand-conscious.

The agent’s website should also be used as often as possible, preferably as a destination the audience can be pointed to.

Furthermore, agents need to be aware that whatever they add to Facebook belongs to them, so they should take a few minutes to download it. This enables agents to always have their own copy of everything they post to the internet.

Agents should ideally embrace direct mail and strategic print ad campaigns, radio ads, or in-person events. When linked together under a common campaign theme and implemented regularly, these long-standing initiatives can be highly effective for attracting new business.

Source: Inman (10/05/21) Rowe, Craig C.

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