Redfin Expands Program Allowing Buyers to Self-Tour Homes
Buyers are allowed to tour vacant homes without an agent. Redfin’s app unlocks the door, and an agreement with ADT provides monitoring and security.
SEATTLE – Redfin is allowing more buyers to tour homes for sale on their own without an agent. An expansion of the Direct Access Home tours brings the program to 22 markets and introduces a partnership with the security firm ADT to provide 24/7 monitoring and smart-home devices.
Potential buyers who use Direct Access to tour vacant homes without an agent use a Redfin app to unlock the door, with the smart locks and sensors provided by ADT. As buyers tour, sellers can monitor who enters and exits their property.
Redfin launched Direct Access on vacant seller homes in select markets last year. The company says that homes in the Direct Access program get double the number of tours, on average, compared with other homes on the market. The company plans to roll out the service to all U.S. markets where it has a presence.
“In this hot market, more than a third of homes are finding a buyer within the first week, and buyers are hustling to see new homes as quickly as possible,” Bridget Frey, Redfin’s chief technology officer, told Security System News. “Direct Access Makes it simple to tour our sellers’ homes conveniently and safely without having to coordinate with an agent to schedule a showing, driving double the foot traffic that leads to offers for our sellers.”
Homebuyers who purchase a Direct Access home with ADT’s smart-home security systems already installed are given the option to keep the smart lock, ADT security panel and sensors, which ADT values at $899. But to keep the security devices, buyers must sign up for ADT’s smart-home security monitoring services to activate them.
Redfin says it takes other precautions in the self-guided buyer tours. It verifies the identity of every buyer prior to a tour, uses geofencing technology to monitor when a buyer enters and exits the home, and covers up to $100,000 in the event of loss or damage to the home.
Source: Redfin.com and Redfin Direct Access
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